Team
Working with Lighterfly means that you have access to passionate and driven professionals with meaningful expertise in human capital strategy and implementation.
At Lighterfly, we have the power to inspire positive change in your business.
The Lighterfly Team is where the real work gets done. They are a dynamic team that deeply understands that in order to make your business successful it is critical to have a strong people strategy.
The team brings experience from companies like Amazon, Aerotek, and Guest Services working in recruiting, HR systems, learning and development, and operational roles.
Lighterfly is a woman-led, highly trained team that is obsessed with exceeding customer expectations.
Leadership
Susan Shin, CEO and Co-Founder
As the CEO and Co-Founder of Lighterfly, Susan also serves as the CHRO of Pella Mid-Atlantic. She is a leader in establishing and driving company human capital strategies. Susan brings over 30 years of experience in the areas of human resources, operations, and corporate strategy, lending itself to crafting people strategies that are aligned with corporate strategies. Susan has served in various human resources leadership roles for companies such as Pella Mid-Atlantic, Kastle Systems, Amazon, and Strayer Education. Her career also includes operational leadership positions for Goldman Sachs, The Walt Disney Company, and Booz Allen Hamilton as well as serving as the Deputy Chief of Staff for Senator Edward M. Kennedy.
Susan has an undergraduate degree from the University of Maryland and an MBA from Harvard University, and serves on the Board of the 110 Foundation and the James MacGregor Burns Academy of Leadership. In 2018, she served as the keynote speaker at FBI Headquarters in Washington DC, as well as Quantico Training Academy.
George Ballman, Co-Founder
George serves as a Co-Founder of Lighterfly in the capacity of an Advisor and Strategist. His day job finds him in the role of President and CEO of Pella Mid-Atlantic, one of the nation’s largest distributors of Pella windows and doors. Before joining Pella, George’s experience includes Kastle Systems, Citigroup, and AOL. George brings his leadership, including experience scaling companies, expanding key markets, and building upon prominent brands to Lighterfly. His passion and primary focus are around investing in and developing the talent of employees while creating ongoing memorable experiences for customers. He lives firmly by the philosophy that great employees create great experiences for the customer.
George is a graduate of the University of Richmond, with a JD from Georgetown Law and an MBA from The Wharton School at the University of Pennsylvania.
Lighterfly Team
The Lighterfly Team is where the real work gets done. They are a dynamic team that deeply understands that in order to make your business successful it is critical to have a strong people strategy.
The team brings experience from companies like Amazon, Aerotek, and Guest Services working in recruiting, HR systems, learning and development, and operational roles.
Lighterfly is a woman-led, highly trained team that is obsessed with exceeding customer expectations.
